Before You Advertise Know the Facts! Offline Advertising Vs Online Advertising

What forms of  advertising  are available to you in Cookeville? Should you advertise your local business Offline or Online? You can better decide that once you understand the buying process a person goes through before spending money on a service or a product. It could take days, even years for a person to go through […]

Print Advertising Vs Online Advertising

Online  advertising  has experienced such a rapid growth that many well known researchers are already predicting it will run into multiple billions of dollars in the near future. That certainly does not come as surprise as internet users are steadily increasing as well. Besides the increasing number of new users, the old ones are spending […]

The Forgotten Advertising Medium

Too often those of us that own an online business forget that there’s another  advertising  medium that business owners have been using for years, with excellent results. That medium is Newspaper  Advertising . Any online business owner that is not using the option of  advertising  in newspapers is losing potentially thousands of dollars per year. Although […]

Measuring Advertising Success

A comment usually attributed to Lord Leverhulme went something like, “I know that half of my marketing spend is wasted, but I’m not sure which half.” Whether they know it or not, this is this situation most companies are in today, I would go further and say 80% of your prospects come from 20% of […]